Top Site For Topshop
Recession or no recession, the leading British high street fashion chain, Topshop, is going ahead with its long-awaited $20 million (£14 million) flagship store in New York.
Topshop and its male counterpart Topman have a prime corner site in London’s West End and will occupy an equally enviable spot in NY – a listed building at 478 Broadway.
It will feature floor-to-ceiling display windows on three floors for what’s described as ‘an army of mannequins.’ There will be original beams, Ionic columns and reclaimed timber floors mixed with raw brick, futuristic lighting and a DJ booth suspended over the heads of shoppers.
The centrepiece of the merchandise will be the Kate Moss collection. Other young British designers will also be featured and it’s hoped to showcase a new American talent.
Sir Philip Green, the boss of the parent Arcadia Group, agreed it was not the best of times, “but it’s not Armageddon. We’re going to have to work harder, but we’re well set up, in spite of the market.”
The New York store – due to open on April 2nd - will be the first of a planned US expansion, with other shops envisaged in Miami, Los Angeles, Las Vegas and Boston.
by Andy Moreton
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Thanks for sharing the information. Though every one is feeling the heat of ongoing downtrend economy phase but even the there is no shortage of the people who still prefer to shop from branded stores. Success depends upon the available variety, customer service and other shopping allied services. Indeed, it is a courageous expansion step.
Comment by shubh — February 27, 2009 @ 9:28 pm
Rich Chinese tourists are the biggest foreign spenders in NYC luxury shopping malls ! According to a survey made with a credit card company, the average spending by credit card by Chinese tourists in NYC is 9,300 USD, and probably more paid in cash. This flagship store should recruit Chinese speaking staff !
Comment by Paul Martin — June 18, 2009 @ 2:09 am