Austrian Angst
The latest character created by British comedian Sacha Baron Cohen is about to hit the big screen … and Austrians are bracing themselves.
After Ali G and Borat comes Bruno, an outrageously camp fashion reporter who wants to be the ‘most famous Austrian since Hitler’. The movie is, according to one reviewer in the UK ‘deeply offensive and very funny’.
Austria, however, might not see the joke. There are fears that the country could have a similar experience to Kazakhstan, which is still recovering from the cruel satire directed at the nation by Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2005).
“Kazakhstan is still suffering enormous loss of identity… Austria could soon be going the same way,” says the Austrian Broadcasting Corporation (ORF). Other commentators there have labelled the film ‘dull’, ‘insulting’ and ‘a threat to the country’s world image and economy’.
by Andy Moreton
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No doubt that Sacha Baron Cohen is very funny and his brand of comedy is most of the time very offensive, but as the saying goes, “There is no such thing as bad publicity”. This may encourage travelers to go to Austria just out of sheer curiosity. It might be better if the Austrians capitalize on Bruno’s notoriety.
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