In a recent survey commissioned on behalf of Chubb Group of Insurance Companies, it is not security that most hotel guests look for, it’s cleanliness.
In a survey of 1,000 travelers, 43% of participants said that the cleanliness of a room was more important than price or location. I would tend to agree that bed bugs, dust or a dirty bathroom are unacceptable, but when one books a night in a hotel, isn’t cleanliness the norm, not something to simply hope for?
The trend towards hardwood floors and all-white bed linen and towels certainly indicates that spotlessly clean rooms and fresh bed linen are high concerns for many.
The full results of the public opinion survey showed 43% of interviewees prioritized cleanliness, 23% were most concerned about the price, 19% prioritized the hotel’s location and 11% ranked security as the #1 priority. Possibly if the survey had targeted a higher percentage of women or families, the concern about security may have been higher. The remaining participants chose other priorities, such as WiFi or a free breakfast.