Once upon a time a 90-minute massage or day at the spa was the norm. Now less is more. Many luxury hotel spas have introduced new express services of 30 minutes or less and have found they are extremely popular with guests.
Business travelers generally find that time is a precious commodity, yet being away from home, working long hours and dealing with stressful meetings means they are more in need than ever of relaxation and a massage. Smart city center hotels are seeing the potential to serve stressed and time-pressed guests with speedy treatments.
According to the International SPA Association, about 75% of spas surveyed say they now offer express treatments of 30 minutes or less and the demand has skyrocketed. Another reason why the shorter treatments are popular could be the lower cost, with many business travelers and spa-goers watching their budget. Also, many business guests do not want to book a service ahead of time and shorter appointments mean more people can be accommodated on demand at peak times.
Studies show that even a 15-minute massage can reduce tension headaches, anxiety and stress making these express services well worth the modest cost. Of course, Virgin passengers with first class tickets can enjoy a 15-minute treatment free when passing through Heathrow Airport.