Mamma Mia! London Goes Abba Crazy
The enduring popularity of Abba is reflected in London’s newest tourist attraction – a museum/indoor theme park called ABBAWORLD.

The colourful Swedish quartet that gave the world Dancing Queen and other hit songs has sold 400 million records since its 1970s heyday and spawned the hugely successful stage and film musical, Mamma Mia.
The band’s story is told in 25 rooms spread over 30,000 square feet. Glass cases contain costumes in silk, satin and spandex. Visitors can see re-creations of Polar Studios, where the band recorded, and the seaside cabin near Stockholm where Bjorn Ulvaeus and Benny Andersson composed the hits.
Ulvaeus and fellow Abba member Anni-Frid Lyngstad performed the opening ceremony at the venue at Earl’s Court.
“The ABBAWORLD experience is fantastic for us as well as for the fans,” said Ulvaeus. “We’ve been reunited tonight with a lot of great people who worked with us and supported Abba in the past.”
Lyngstad was misty-eyed:
“Going through ABBAWORLD brought back so many great memories. Seeing myself dancing as a 3D hologram and all the amazing stage clothes we wore, it’s just fantastic. It was a magical time and ABBAWORLD lets the magic live on.”
by Andy Moreton
Tickets are available online at www.abbaworld.com, and don’t forget that Luxique has an unbeatable selection of luxury hotels in London.









