Armani’s Luxury Hotel - The Height Of Fashion
“Back in the good old days, it was enough for a billionaire designer at the top of his or her game to own a super-yacht, a private island, a Manhattan penthouse, a Tuscan villa and a chalet in Gstaad. Not any more. To be truly a 21st century, global lifestyle superstar you need to own a hotel as well.”

Those were the words of the Daily Telegraph’s Fashion Director, Hilary Alexander, as Giorgio Armani opened his luxury hotel in the world’s tallest building – the Burj Khalifa in Dubai. He follows in the footsteps of Missoni (Edinburgh), Moschino (Milan) and Versace (Dubai and Australia’s Gold Coast).
Armani – whose business is worth about £1.58 billion ($2.4 billion) a year in sales –set up a partnership with Emaar Properties, the Arab world’s biggest listed developer, in 2005 to develop a series of luxury hotels, resorts and residences in key cities around the world.
At first glance, Dubai and Armani doesn’t look like a match made in heaven: a city of excess (‘Las Vegas in the desert’) and a minimalist designer. “I am a minimalist, less is more … and when I looked at what was happening here it was the opposite,” said Armani at the hotel launch. “But he [Emaar Chairman Mohamed Alabbar] wanted me and I wanted him.”
The 160-room Armani Hotel Dubai, occupying six floors in the Burj Khalifa, is said to have been designed with ‘an understated palette of cream and earth colours’. It has eight restaurants.
A standard room (with not a single picture on the walls) costs around 4,000 dirhams a night (£718 / $1,089), while the best suite has a price tag of 40,000 dirhams (£7,180 / $10,890).
Armani’s next luxury hotel development with Emaar will open in Milan next year.
by Andy Moreton
The Armani is competing with a host of luxury hotels in Dubai. Luxique has a selection of the very best.





















