The tourist authority VisitBritain didn’t waste any time when it found out that Guy Ritchie was to direct a new version of Sherlock Holmes, starring Robert Downey Junior and Jude Law.
It got on the phone to Warner Brothers, and the result is a partnership between them to promote the film, its locations and the UK in general. The campaign invites tourists to discover Holmes’s Britain, past and present.
Conan Doyle’s story is fictional, of course, but the locations are real, including 221B Baker Street in London, where Holmes and his sidekick Dr Watson were said to have lived. It’s now home to the Sherlock Holmes museum – just look for the Victorian-era policeman on guard outside.
Other London landmarks in the film include St Paul’s Cathedral, the Houses of Parliament and the Royal Naval College in Greenwich. One of the locations outside the capital is the historic Royal Naval Dockyard at Chatham in Kent.
VisitBritain’s Marketing Director, Laurence Bresh, said: “Sherlock Holmes is known around the world as one of Britain’s most iconic characters. Our partnership with Warner Bros. Pictures is a great way of helping people discover the secrets of our destinations and entice them into having a fantastic adventure here.”
Sherlock Holmes is now on general release.
by Andy Moreton
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