This year could see British travellers increasingly looking for holidays that allow them to give something back to their destinations.
That’s the prediction of the Association of British Travel Agents (ABTA), which has coined two specific terms for such trips. One is ‘chadventures’, a combination of adventure and raising money for charity. The other is ‘voluntourism’, where travellers elect to do voluntary work overseas. The popularity of this has prompted some tour operators to join forces with Non-Governmental Organisations (NGOs).
In its annual survey, ABTA also sees a demand in 2010 for what it calls ‘X-factor destinations’ with something different to offer. Examples, it says, might be a trip to South Africa for the soccer World Cup or to the setting of the Twilight teen vampire saga – Forks in Washington State.
Demand should be good for Istanbul, next year’s European City of Culture, while ABTA said it also found a desire to visit areas emerging from troubled times, such as Sri Lanka or Iraq.
Egypt, Turkey and Morocco are also predicted to be strong destinations for 2010, as investment in luxury hotels and infrastructure - including more efficient airports and roads - look set to attract holidaymakers searching for high standards at lower costs.
by Andy Moreton