The Sign Of The Future: A Luxury Hotel
Now here’s the craziest thing. No sooner had the iconic Hollywood sign survived an attempt to demolish it and replace it with executive homes, than an enterprising young architect has come up with the idea of building a luxury hotel – with rooms inside each of the letters!

Christian Bay-Jorgensen from Denmark has produced an impressive set of designs which would see the giant letters rebuilt to twice their current size of 45 feet.
He says luxury hotel facilities like the bar, restaurant and pool could be built behind the letters, giving the ten floors of rooms stunning views of the LA skyline. And Mr Bay-Jorgensen favours a roof terrace on top of each of the letters.
“I’m a fan of the Hollywood sign and the unused spaces of America,” said the 28-year-old. “It could be interesting to make it a centre for such events as the Golden Globes and Oscars. This could be the future of the sign.”
He believes his plan for a luxury hotel offers the chance to develop the site and provide the city with the funding it badly needs, but he is also fully aware of the sensitivities surrounding the sign. “I know people are scared – I know they are afraid this idea will turn it into Disneyland,” he said.
The idea has already had internet message boards buzzing. Said one contributor: “The Hollywood sign faces south, perhaps south-south-west, so the swimming pool and sun terrace will have no sun for most of the day because of the letters creating large shade. Why can’t he leave it as it is: a classic Los Angeles tourist attraction and piece of history?”
by Andy Moreton
If you’re heading for America’s West Coast, Luxique can guide you to some of the finest luxury hotels in Los Angeles – such landmarks as the Beverly Wilshire, the Beverly Hills Hotel and the Hotel Bel-Air.















