December 21, 2011

Luxury Hotels See Increase in Long-Term Guests

With occupancy levels at around 70% in luxury hotels in California, many are now encouraging guests looking for extended stays to fill rooms. Historically, luxury chains such as Rosewood Hotels and Resorts shied away from encouraging long-term guests but now they are welcomed with open arms as business has yet to return to pre-recession levels.

The Surrey Hotel and Spa in New York added kitchens to its suites during a recent upgrade and has seen long-term stays increase by 50% year-on-year. There are many reasons guests are choosing to stay long-term in luxury hotels. Employees working on projects away from home, recent divorcees, those visiting a city for medical treatment or people finding themselves homeless after a disaster such as flooding are all likely to prefer a luxury hotel over a short-term rental. Relocating families unable to sell their home and those choosing to renovate rather than move up are also likely long-stay guests.

Although visitors staying more than 30 days may negotiate high discounts, they are likely to spend more on additional services, such as butler service, room service, dining and laundry, which all help keep staff gainfully employed. The Rosewood Sand Hill in Menlo Park, California added five villas in its grounds to accommodate long-term guests and it is certainly paying off. The Rosewood Crescent Hotel in Dallas accommodates long-stay guests by providing extra clothing racks and the Mansion on Peachtree, a Rosewood Hotel in Atlanta, is happy to hang guest’s artworks in their rooms.

One long-term guest finds staying at the Pelican Hill in Newport Beach extremely convenient. If he has had too many cocktails, he calls the concierge and requests a pickup in the hotel’s staff-driven Escalade. Pelican Hill struggled after opening in the depths of the economic downturn and has survived by offering discounts for stays over a month. Rooms regularly priced at $745 are $263 a night although turn-down and butler service are extra.

by Gillian

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July 12, 2011

Luxury Hotels in California Offer the Royal Treatment to Guests

As California rolls out the red carpet treatment for the royal visit from the Duke and Duchess of Cambridge, luxury hotels in California are getting in on the act. Several hotels are offering special royal packages to celebrate William and Kate’s visit to California in July.

Mission Inn and Spa

This leading Fairmont hotel in Sonoma has put together a Royal Wedding Celebration Package for under $1500. It includes a night for two in the Presidential Suite, a romantic dinner served in the suite, bathrobes, champagne and caviar and a couple’s massage. Guests also get a souvenir coffee table book of the Royal Wedding to take away.

Maison 140

Want to share a celebration with family and friends? Maison 140 is offering the entire hotel for up to 50 guests for those wanting to truly live it up like royalty. The splendid overnight package includes a champagne welcome, high tea, a cocktail reception and dinner at the Petrossian Restaurant. The package includes a special pillow gift, a night cap and breakfast the following morning before returning to normality.

Paso Robles Inn

If you want your Royal Package to include a castle, best book the California Royalty Hearst Castle package. It includes a day tour of the magnificent Hearst Castle, a picnic lunch, overnight accommodation, wine tasting in Cambria and a visit to the Elephant Seals at Pedras Blancas.

Sonoma Safari West

If you want to copy William and Katherine’s engagement safari trip, the Sonoma Hotel offers a Safari Nights experience in conjunction with the nearby Safari West Preserve in Santa Rosa. It includes a Serengeti Sundowner with rhinos and cheetahs and a Behind the Scenes VIP tour of Safari West. Dinner is followed by drinks around the fire pit and a night under canvas listening to the cries of African wildlife, all for the royal price of $2000.

by Gillian

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