The island nation of Fiji has begun a drive to boost its visitor numbers.
There’s a new logo and additional funding to try to achieve a ten per cent increase in tourist arrivals this year from 545,000 to 600,000.
The Minister for Tourism, Aiyaz Sayed-Khaiyum, said the additional funding would enable Tourism Fiji to develop a higher profile in several key emerging markets offering huge potential, including China, India and Russia.
“The increased funding will also allow Tourism Fiji to step up its efforts in attracting niche market, special interest and sustainable tourism business,” said Mr Sayed-Khaiyum. “These include backpackers, conference business, sports tourism, diving and the key romantic travel market - weddings and honeymoons.”
The travel website www.myfiji.com says: “Fiji embodies everything the romance of the South Seas is supposed to – with laidback maritime charm, a warm, tropical climate, friendly people, exotic fruit and vegetables, and strange yet harmless creatures.”
Luxique can offer a choice of two award-winning luxury resorts in Fiji – the Outrigger On The Lagoon, situated in a 40-acre garden on the island of Viti Levu, and Royal Davui, an exclusive adults-only sanctuary in Fiji’s spectacular Beqa Lagoon.
by Andy Moreton