Experienced Solutions
If there’s one word that dominates the Heathrow Terminal 5 website, it’s Experience. We’re promised:
• A seamless and upgraded airport experience unlike any other in the world.
• A dining experience that raises the bar for quality cuisine on the move.
• On-line check-in … which means a more relaxed experience for everyone.
Experience seems to be the new buzz-word around here. I had a letter the other day from a well-known British department store signed by the ‘Head of Shopping Experience.’
However, to my mind it’s not as annoying in the world of PR jargon as ‘solution.’ Companies don’t seem to offer services any more, only solutions. Here are a few from the pages of the satirical magazine, Private Eye, which invites readers to offer contributions:
• Outsourced vehicle movement solutions (that’s car deliveries to you and me)
• The most exciting provider of chilled food solutions across Europe’ (ready meals)
• The best in accommodation solutions’ (apartments).
by Andy Moreton
