November 9, 2011

Old Dearborn Bank Becomes a Luxury Hotel in Chicago

Filed under: Chicago, Luxury Hotels in Chicago, New Hotels, Virgin Hotels — admin @ 11:05 pm

One of Chicago’s historic landmark buildings, the Old Dearborn Bank, is about to be turned into a four star luxury hotel in Chicago’s downtown area. Virgin Hotels, which was launched in the USA a year ago, plans to make the Art Deco building one of their chain of gateway city hotels across the U.S.

The 27-story landmark building was designed as a bank in 1928 by C.W. and George L. Rapp Architects and until recently was used as office space. Virgin stated that the property “has significant historic and architectural features that will be restored and recreated,” to enhance the proposed Virgin Hotel Chicago.

The Virgin brand offers luxury hotel accommodation to compete with other upscale brands such as W Hotels and InterContinental’s Hotel Indigo. Spokesperson for Virgin Hotels saw the project as “a first step towards our goal of building a portfolio of hotels that anticipate and respond to the needs of today’s travelers and set a new standard for the industry“. The hotel will have 250 rooms, meeting spaces, lounges and restaurants aimed at business and leisure travelers whose loyalty has been captured by Virgin Atlantic and Virgin America over the last 25 years.

by Gillian

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