Designer minimalist boutique hotel
As far as boutique hotels in London, myhotel Bloomsbury’s location is close to unbeatable, a stone’s throw from the hip haunts of Covent Garden, Soho and Oxford Street, as well as the British Museum, Shaftesbury Avenue theatres and great shopping.
Opened in 1999 as a white-on-white minimalist haven in Bloomsbury, this trendy boutique London hotel has had a facelift to introduce splashes of bright colour and soft textures.
Obsessed with client satisfaction, the hotel asks guests to complete a survey to help personalize their stay: feather or hypoallergenic, classic or jazz music etc.
Design wise, the style is an eclectic mix of "East meets West", combining grace with technology producing a feng shui atmosphere. The meticulous attention to luxury detail continues into the spacious 78 guest rooms with flat-screen TVs, air conditioning, complimentary Wi-Fi, newspapers, and CD player.
The fitness area known as "the Energy Zone\' has the latest in cardiovascular equipment and free weights, and can even arrange for a personal trainer on request.
mybar, the hotel\'s Zen restaurant and bar, changes as the day progresses, beginning with morning coffee and pastries, becoming lively with pre-lunch drinks, relaxing with afternoon homemade sweets and herbal teas and buzzing from early evening into the night.
Goodge Street/ Tottenham Court Rd (Central and Northern lines)
